With the popularization of the new retail concept and the high requirements for the system's personalization based on the particularity of the jewelry industry, in order to better help the digital transformation and upgrade of the jewelry industry brand, Yum! Software E3 + Enterprise Mid-Taiwan Jewellery Edition was officially released.
Yum! Software E3 + Enterprise Mid-Taiwan Jewelry Edition Application Solution was created by the Yum! Software R & D team based on the jewelry industry and business characteristics, relying on Yum! Software's strong practical experience and technical advantages in the mid-Taiwan enterprise. Committed to solving the informatization problems of the jewelry industry, helping the jewelry industry to quickly realize the landing of new retail business, and meeting the needs of digital transformation and digital operations of jewelry companies.
Point 1 Jewellery Industry Breaks New Retail Breakthrough
The traditional jewelry industry has a large investment cost and is a capital-intensive industry. With the advent of the Internet era, changes from consumer habits to product design to brand marketing are constantly driving the jewelry industry to innovate and change models.
From the perspective of consumption habits, with the development of the times, the consumption habits of consumers have also changed greatly. More and more consumers tend to buy online, or make appointments online, and experience offline; from the perspective of product design , Jewelry has gradually developed from value-saving luxury products to the trend and fashion, and pursues customization; from the perspective of brand marketing, more and more marketing channels have spawned, and traditional publicity channels have gradually lost the magic of advertising. Member marketing and social e-commerce , Live broadcast celebrities, traffic IP, etc. have become the new publicity points of detonating brands.
In this context, the original model of independent operation of mall associates, direct stores, and e-commerce has been unable to meet the needs of business development. Facing the jewellery market where competition in the brand market is intensifying, new retail has become a transformation opportunity and important opportunity for the fashion jewellery industry. Omni-channel integration, precision marketing, brand operation, and digital retail have become the main theme and keywords of the jewelry industry's response to market changes. Service experience, digital operation, personalization, and Internetization have become the top priorities of the jewelry industry.
Point 2 pain points in the jewelry industry
The jewellery industry's use of new retail for business innovation is no longer an option, but a necessity.
How to carry out business model innovation, the first thing to do is to upgrade the enterprise IT system. Unlike the shoes and apparel industry, the jewelry industry has unique industry characteristics and needs more and more detailed, which puts forward more requirements for the information construction of the jewelry industry.
The jewelry industry has product uniqueness. When the same two products have the same price and physical properties, they also need to be managed as two products. Secondly, there are various styles. There are many product categories in the jewelry industry. Different categories correspond to different product attributes, such as gold, platinum, and diamonds. In addition, the jewellery industry also has features such as dual metering (single product sales and weight sales), shallow store inventory, dynamic gold prices, multi-level consignment sales, joint settlement, custom remodeling, and trade-in.
The particularity of this industry puts forward more personalized requirements for systematic product management and price management. In the China-Taiwan project of Chaohong Enterprise, customization was made in terms of single product management mode, product attribute management, marketing price management, business form characteristics, and joint settlement mode. Finally, the company's China-Taiwan and digital store project was successfully launched and realized. Retail cashiering, service customization, shopping guide selection, inventory management, unified analysis and other business support.
Point 3 jewelry industry solutions
Based on the high requirements of the jewelry industry for system personalization, it is difficult for jewelry companies to implement and deliver quickly in the transformation and upgrading of new retail. Compared with the footwear industry, it has a longer information construction cycle, and it is difficult to meet the rapid transformation, rapid response Market demand. Against this background, Yum! Software ’s E3 + enterprise Zhongtai jewelry version application solution emerged at the historic moment, and was specifically customized based on the characteristics of the jewelry industry, which greatly shortened the cycle of jewelry enterprise information construction, solved the jewelry industry informationization problems, and helped the jewelry industry achieve Landing of new retail business. Take the consumer as the center, build a brand omni-channel operation center, realize the precise operation of brand members, and use the Internet to achieve rapid brand promotion and dissemination.
In addition, the construction of a business sharing center based on the China-Taiwan platform not only satisfies the rapid implementation of new retail businesses by the enterprise, but also enables the company's rapid access and flexible expansion of new formats and new business models with the help of the China-Taiwan shared business center. Help jewelry companies build the ability to serve and adjust quickly.
The E3 + enterprise Zhongtai jewelry version application solution can not only solve the common needs of new retail transformation and upgrading in the retail industry, but also from the perspective of the characteristics of the jewelry industry, it can more precisely meet the needs of jewelry companies. This can be said from the six major aspects of the commodity center, promotional price center, order center, inventory center, warehousing and logistics center, and digital stores.
1) Commodity Center-Data-based Commodity Application
Help enterprises complete unified management of commodities based on pricing, storage, and accounting, and integrate product filing, pricing, and storage, greatly reducing the manual entry workload. According to the particularity of the jewelry industry, there are product dimension and single-item dimension management, and single-item management is divided into one yard, one item, and one yard of multiple items. In addition to the general product basic attributes, material attributes, and price attributes, it also includes management attributes, Marketing attributes. In addition, in order to achieve real-time analysis, there are also dynamic attributes. The attributes can be customized and extended at any time according to the business. The attribute templates can be set flexibly.
2) Promotional price center-flexible and dynamic pricing management
The promotion price center is a unified management of prices and promotions through all channels. Achieve unified pricing across the country, match promotions, and approve store specials, and change the artificial modification of store sales prices. The establishment, release, and implementation of promotional activities are not controlled by the system. The monitoring of activity effects and data collection are not timely. Fully realize the in-store settlement of stores. Flexible and diverse settlement; support multiple price types, and price pricing based on different dimensions to form an enterprise price system; flexible and dynamic pricing, support for multi-unit pricing of goods, such as platinum goods can be sold at a single price , Can also be sold at the price of grams.
3) Order Center-Global Order Intelligent Routing
The orders are unified in the order center, and the intelligent routing processing strategies and rules of the global order are output through the standard service interface for direct call by different business ends. According to the characteristics of the jewellery industry, it can support the customization of loose diamonds, selection and customization, matching and remodeling, old gold recovery orders, and trade-in support, and formulate specific rules.
4) Inventory Center-Global Inventory Sharing
Global inventory sharing, realizing online and offline sharing of the same inventory, maximizing inventory sales, improving inventory utilization and turnover rate; optimizing inventory structure through inventory management, and refined product operations; realizing out-of-stock sales and satisfying consumption through inventory sharing To enhance the consumer experience through omni-channel shopping needs.
Based on the shallow inventory of jewelry industry stores, inventory sharing can maximize the display of goods to consumers and reduce the loss of business opportunities due to shortages.
5) Warehousing and logistics center-fast and efficient support for front-end business demand response
The warehousing and logistics center is the foundation and core of the enterprise, supporting the effective operation of the company's sales, procurement, and production operations. It effectively controls and tracks the entire process of the warehousing business and logistics, optimizes the inventory structure, digitizes the operation of goods, and performs intelligent allocation efficiently and accurately. Replenishment. Through the set store inventory standards, within the scope of out-of-stock inventory rules, the rule list is sorted and ordered according to the products. The system automatically performs replenishment operations on out-of-stock rules based on the inventory products. The inventory structure of the category is replenished.
6) Digital Store-Intelligent Operation
The front-end of the digital store can make some special customizations according to customer requirements, handle the business needs of shopping guides and sales orders, various processes of inventory business, and document management logic. Realize multi-dimensional setting of store requirements and multi-dimensional adaptation of orders; implement member management, strategies of level, points, elevation, integration, cash, exchange, birthday, etc .; at the same time, according to the characteristics of the jewelry industry, customizable functions can be configured And provide valuation methods such as loose diamond customization and option customization.
Point 4 creates a future-oriented jewelry industry system
The E3 + enterprise Zhongtai jewelry version application solution brings together Yum! Software's years of experience in information construction and insights into the jewelry industry, and is committed to helping jewelry companies to transform and upgrade new retail. The future is a new retail model centered on consumers. Build an omni-channel business center to achieve refined operations. With the help of the E3 + Enterprise Mid-Taiwan Jewelry Edition, Yum! Hopes to help more and more jewellery companies enter the new retail development camp better and faster, and jointly create a mid-Taiwan enterprise. Win-win future!